Ghanaian actor and musician Kwadwo Nkansah, popularly known as Lilwin, has been unveiled as the brand ambassador for Royal Foam Ghana Limited.
The unveiling ceremony was held at the company’s head office in Asokore Mampong on Thursday , bringing together management of the firm, stakeholders in the manufacturing sector, and members of the entertainment industry.
As part of his new role, Lilwin is expected to lead a nationwide campaign against the production and sale of substandard mattresses, commonly referred to as “fake mattresses,” which have become a growing concern in Ghana.
The actor’s appointment comes at a time when public attention has been drawn to the proliferation of low-quality mattress products on the market, following recent reports and inspections that exposed the use of substandard materials in some locally sold items.
In recent weeks, Lilwin himself has been vocal about the issue, urging consumers to be more vigilant and verify the quality of mattresses before purchase. .
Industry observers say the appointment of a high-profile figure like Lilwin is aimed at boosting public awareness and restoring consumer confidence in locally manufactured, quality-certified products.
Royal Foam Ghana, a key player in the mattress manufacturing sector, has in recent years intensified efforts to educate the public on the importance of quality sleep and the use of approved materials in bedding products.
Speaking at the unveiling, company representatives highlighted the need to safeguard consumer health and maintain industry standards, stressing that poor-quality mattresses could have long-term implications for users, including discomfort and health-related complications.
Lilwin, known for his influence across social media, is expected to use his platform to educate the public on how to identify genuine products while encouraging patronage of certified brands.
His campaign is also likely to complement ongoing public discourse on consumer protection and product regulation, as authorities continue to clamp down on illegal manufacturing activities within the sector.
The actor’s partnership with Royal Foam marks another milestone in the growing collaboration between Ghana’s entertainment industry and corporate institutions to promote public awareness campaigns and product authenticity.
Source: SeanCitygh.com / Blaq Nimo
